Jan 032014
 
Wine and politics: how do we vote?

Graphic courtesy Jennifer Dube, National Media Research Planning and Placement LLC

According to a recent study reported on by the Washington Post, what you drink can be an indication of how you vote. The research comes from consumer data supplied by GfK MRI, and analyzed by Jennifer Dube of National Media Research Planning and Placement, an Alexandria-based Republican consulting firm. Wine and politics… now we know what’s really important.

It seems that wine drinkers turn out in greater numbers than spirits drinkers overall. “Analyzing voting habits of those who imbibe, Dube found that 14 of the top 15 brands that indicate someone is most likely to vote are wines,” states the article. In addition, the BRAND of wine you drink may indicate your political leanings. As you can see from the chart above, those that drink Kendall-Jackson and Robert Mondavi skew Republican and those that consumer Chateau Ste. Michelle and Smoking Loon.

In fact, Smoking Loon drinkers are off the chart in terms of voter turnout for DEMOCRATS. The ultimate irony is that this particular brand is made by Sonoma-based Don Sebastiani & Sons, and Don Sebastiani himself served three terms in the California Legislature as a conservative REPUBLICAN. Go figure.

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