Apr 112012
 

VinTank WISMIThis week VinTank released their Wine Industry Social Media Index. For those of you unfamiliar with VinTank, they are a software company that provides social intelligence for the wine industry. In laymen’s terms, they help wineries see who is talking about them and why, and gives them the tools to make it easier for them to engage with wine drinkers. The Social Media Index is their foray into helping wineries judge how well they are communicating through social channels such as Facebook and Twitter.

So what?

Well, the wine industry generally lags behind the rest of the business world in connecting with the people who actually drink the wine they are selling. There are several factors why this is, but mostly it has to do with the fact that most wineries are still family owned and they just don’t have the resources (time or money) to spend on social platforms. The Social Media Index gives a glimpse into which wineries are doing it best and which have room to improve. This is great for the consumer because I believe that this will encourage more wineries to invest more in their social media marketing programs, providing a richer online experience and helping consumers connect with their brands.

Time will tell whether wineries actually take advantage of this potentially valuable resource.

 

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