Jun 152013
 

Next Wine Generation: Wine Marketing & SalesI recently had a very funny experience. One of my client wineries got a phone call from a student who was working on a marketing plan for another winery–and wanted to talk to someone with some hands-on experience. They referred the call to me, and always one to share with the next wine generation, I invited the student to give me a ring.

She called me a couple of days later, and we had a nice chat. About 10 minutes into the conversation, she suddenly burst out with a scream. “Oh my God!” she said. “You are the author of my textbook!”

I laughed, and said that was probably true. We wrapped up the conversation, and I think she got what she needed. She dropped me a note a week later to say that she got an “A” on the plan!