Jul 172014
 

2014-06-30 20.23.43No one can accuse John Geber of lacking imagination or lacking enthusiasm. He exudes enthusiasm from the moment you meet him and, as for his imagination, well, it runs rampant.

Most people riding their bicycles past an abandoned building would keep on riding, but not John. Instead, while cycling through the Barossa Valley one day, he chanced upon a chateau for sale and decided to buy it on the spot. After the deal had been made, John called his wife to share the news. The couple are clearly made for each other since she first asked him how many bedrooms the chateau contained rather than the more rational question: “Are you insane?”

John’s new purchase was originally built in 1890, and as the largest chateau in Australia it is the size of three football fields and three stories high. After the deal closed, the chateau was eventually fully renovated and its vineyards restored, giving birth to the Chateau Tanunda brand of wines.

Among Chateau Tanunda’s previous marketing efforts, John used to bring 20 people down to Australia each year to visit his property. But, he recognized that such an approach was inefficient and changed tactics. John decided to do what any reasonable person (oh right, we already decided he was insane), he bought a yacht; now, he brings Australia to the U.S.

The Grand Barossa Cru yacht has kept John “on the road” quite a bit in past several months. Setting sail from Boca Raton, FL on May 6th of this year, the yacht has traveled the eastern seaboard, during which time it visited 18 different ports of call and held 65 events over the course of 60 days. The boat and crew arrived in New York City in late June, entertaining wine and lifestyle writers with Australian cuisine, a brief jaunt in the harbor and, of course, the Grand Barossa wines.

Additionally, John shared his three key messages with us:

  • “Australia is not a brand called Yellow Tail
  • The Barossa Valley is one of the five most important valleys in the world of wine and the only one located in the Southern Hemisphere
  • The Barossa Valley is the “Napa Valley” of Australia, at a third of the price, and it has more varieties than just Shiraz.”

During the voyage, we had the pleasure of tasting several wines including Riesling, Chardonnay, Cabernet Sauvignon and Shiraz. Among my favorite was the Chardonnay, which despite having a small portion fermented in French oak, is surprisingly fresh and elegant. As John noted, “We are not carpenters.” All of wines had great, vibrant acidity and were well suited to enjoy with food, whether at home or on a sea cruise.