Sep 292015
 

One Good Day

I met Peter Nowack at the 2014 Wine Bloggers Conference. I instantly found him witty and sarcastic. Needless to say, I liked him immediately. Not long after our meeting, Peter received a rather dire prognosis–Stage 4 prostate cancer. Most of us (probably me included) would crawl up in a corner and wait for the inevitable. Not Peter. He began a crusade to help others in similar situations. He launched an initiative called One Good Day and a website (OneGoodDay.org), which led to a non-profit to help those with incurable cancer to enjoy “one good day”. Over the past couple of months, I’ve worked with Peter to help him with his communications about the organization. Below is a press release from today:

Bay Area Cancer Survivor Starts Non-Profit to Benefit Others with Incurable Cancer

OneGoodDay.org empowers lower-income adults with incurable cancer to have “one good day”

September 29, 2015 (San Francisco/Oakland, CA) – What would you do should Life hand you a death sentence? Diagnosed with incurable cancer, long-time Bay Area resident, Peter Nowack, has launched OneGoodDay.org, a charity committed to improving quality of life for lower-income adults with incurable cancer by offering micro-grants so that these deserving individuals might enjoy “one good day” with loved ones when they need it most.

“As someone with incurable cancer, I’ve learned that the best gift I can ever receive is one good day with family and friends,” says Bay Area resident Peter Nowack, Founder and Executive Director of OneGoodDay.org. “I started OneGoodDay so that lower-income adults with incurable cancer would be able to realize their own “one good day” – a day that has profound, personal meaning.”

“One good day is different for every adult facing incurable cancer,” says Nowack. “It might be a reunion with a distant relative. A special meal with one’s all-grown-up daughter or son. A walk on the beach with your life partner. Or one last adventure with a friend you’ve known for a lifetime.” Nowack notes that OneGoodDay is not about bucket lists, getting the keys to the city, or meeting the President. “It’s about small stuff. Human-scale stuff. Stuff that touches the senses,” Nowack says. “The kind of stuff that makes a real difference on a deeply personal level.”

Diagnosed in October, 2014 with very aggressive, incurable Stage 4 prostate cancer, Nowack wants to commit the measure of his days to making a difference for others in similar situations. “Terminal cancer is not limited to the wealthy, well-connected, or well-insured. Lower-income individuals often lack the resources to provide for basic needs, let alone things that will boost their quality of life.”

“People with incurable cancer deal with physical and emotional challenges every day,” says Dr. Ashok Pai, an oncologist in the San Francisco Bay Area. “We clinicians do our best to slow down the advance of the cancer, and can help patients deal with their symptoms. OneGoodDay.org has the real potential to improve quality of life for lower-income adults with incurable cancer every day.”

Media outlets interested in interviewing Mr. Nowack, hearing his story, and learning more about OneGoodDay.org may reach him directly at pnowack@onegoodday.org.

OneGoodDay.org is seeking financial support to grow its outreach to lower-income adults and their caregivers in the oncology community, and to issue more micro-grants to deserving patients with incurable cancer. With sufficient funding, OneGoodDay.org can touch the lives of hundreds, perhaps thousands, of lower-income adults with incurable cancer. Individuals interested in making donations may do so by visiting http://OneGoodDay.org. Companies interested in supporting OneGoodDay.org should contact pnowack@onegoodday.org.

About OneGoodDay.org

Founded in 2015 by long-time Oakland resident Peter Nowack, OneGoodDay.org is a 501(c)(3) charity committed to improving quality of life for lower-income adults with incurable cancer. OneGoodDay issues micro-grants so that these deserving individuals might have the means to enjoy “one good day” that will make a real difference, at a deeply personal level.

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