Jun 092014
 

Ian Cauble MS

Master Sommelier Ian Cauble has a new project. For those unfamiliar with Ian, he was one of a handful of individuals featured in SOMM, a documentary film about candidates who attempt to pass the prestigious Master Sommelier exam, a test with one of the lowest pass rates in the world. In fact, there are only 211 professionals worldwide who have received the title of Master Sommelier since the first Master Sommelier Diploma Exam in 1969. Ian is one of those. He recently launched a new web site called SommSelect.

Ian started the site with co-founder Brandon Carneiro, whom he had met while they were both undergrads. Both had ended up with careers in wine. A few months ago, they launched SommSelect as a way to give consumers access to sommelier-selected wines. Still in Beta, SommSelect has new wines featured daily that are limited production and only for the early members of SommSelect to purchase. They state that the site is not about featuring the most affordable wines, but rather offering the best wines at an affordable price that have been tried and tested and now recommended by one of the world’s leading authorities on wine.  Ian also plans to occasionally offer more spendy offerings when warranted.

“We connected last year after Ian had been in the movie, mainly because I had seen a void in the market for a site like this,” says Brandon. “Something where people could see a daily curated wine from an expert Master Somm and buy wine.  We didn’t want to discount the wines like a flash site, but simply offer one great curated wine each day.  I told Ian about the idea and he liked it.  The rest is history.  We decided to work together and then started putting the project together.”

While SommSelect is still technically in beta, wine enthusiasts may still sign up to receive offers and purchase the daily feature. While there are similar kinds of sites, this is the first I’ve seen to really leverage a top wine personality who mostly knows what he’s talking about. The wines are not selected by some anonymous buyer who is looking for the best deal he can offer, but by an expert.

“These are wine selections I believe are the best from a specific grape varietal, region and price-point,” says Ian. “We offer wines from all price points from about $12 to $100s of dollars and we offer free shipping on purchases at about $100. There are other sites out there that offer daily wine selections, but our approach is focused on small production wines that I truly believe are the best of class. I don’t believe there are any other Master Sommeliers offering curated wine selection on the internet so we are a bit unique.”

You can sign up to receive emails about their daily offerings.

 

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